Love is in The Air!

Good morning Elevate family!

I can't believe February is already here. It’s hard to believe that it’s already been two months since we had to shut down for the second time. They say time flies while you're having fun, but I also think time flies when you're home all day!

The good news is we made it through the most "depressing" month of the year, January is over! I know that it’s a cheesy holiday to many but Valentine's Day is right around the corner... I myself am not big on Valentine’s Day (but I do always expect a bag of cinnamon hearts from Bulk Barn). The part of the holiday I don't like is this huge expectation that’s created around this day. Women (and possibly men) are waiting eagerly to see how they will be swept off their feet. Comments such as "what's he going to get me?" or "last year he didn't do ____, he better get it right this year" are already happening. I find this day can go both ways - either the other person sets up a beautiful day with every rose petal and "I love you" uttered or it’s the opposite and you see the waterworks begin because some women are expecting some sort of elaborate gesture. Not only that, if you're without a partner, this day just puts a tremendous amount of pressure and guilt for not having anyone to celebrate it with and it can be just as depressing as that feeling of a lockdown in January… Do you see my point here?

But, what if we changed the meaning of this day? Perhaps every Valentine’s Day going forward, this day should be dedicated to SELF LOVE! Think about it, it can alleviate some of the unnecessary stresses for everyone. What if instead it was a day to honour and value ourselves? To put ourselves first instead of waiting on another human being to make us feel validated by a Hallmark card and a box of unnecessary chocolates. 

Since this year is not like any other, why not start something new! Whitney Houston said it best “Learning to love yourself, it is the greatest love of all.” Here’s my challenge to all of you reading this! This Valentine’s Day, whether you have someone or not, buy yourself the most beautiful flowers (within your budget), and write yourself a card of all the things you cherish about YOU! If you have an Instagram account, give us a follow, take a photo of yourself that day and tag us! We want to see YOU be the love of YOUR own life this year. You are all so special and I love each and every one of you. I can't wait to see those posts and stories!

P.S.  If you're looking for something to get yourself, check out our new Brunette the Label Valentine’s day swag!

Xo 

Pammy